Privacy Policy

Last Updated: September 2026

EvidentAI ("we," "our," or "us") operates the website https://evidentai.in and provides analytics, listing optimization, search engine optimization, dynamic pricing, and advertising management SaaS solutions for Amazon sellers and agency partners. This Privacy Policy details how we collect, use, and protect your information when you connect your Amazon Selling and Advertising accounts to our platform.

1. Information We Collect

When you authorize EvidentAI via Amazon's official OAuth authorization flow, we collect and process the following categories of data necessary to provide our services:

• Account Information: Name, business email address, company name, and marketplace Profile IDs.
• Amazon Advertising & Store Data: Campaign structures, performance metrics (impressions, clicks, ad spend, conversions, target keywords), product catalog data, inventory levels, and listing content.
• Authentication Identifiers: Encrypted OAuth 2.0 refresh tokens granted through Login with Amazon (LwA). We never request, collect, or store your primary Amazon account passwords or direct login credentials.

2. How We Use Your Information

We process your data strictly to fulfill the functions of the EvidentAI platform, including:

• Generating ad performance analytics, keyword bid optimizations, and inventory forecasts.
• Automating programmatic campaign updates and Sponsored Product bid modifications based on your configured parameters.
• Optimizing Amazon product listing content and search visibility.

3. Data Protection & Security Controls

In full compliance with Amazon's Data Protection Policy and industry security standards:

• Encryption in Transit: All communications between your browser, our servers, and Amazon API endpoints are strictly encrypted using TLS 1.2 or higher (HTTPS).
• Encryption at Rest: All sensitive credentials, tokens, and stored seller data are encrypted at rest using AES-256 encryption.
• Access Control: Access to Amazon Information is strictly limited to authenticated, authorized system processes and essential technical staff on a need-to-know basis.

4. Data Sharing & Third Parties

We do not sell, rent, trade, or lease your Amazon business data or personal information to any third parties. Your data is used exclusively to serve your account within EvidentAI.

5. Data Retention & Account Disconnection

We retain your performance and analytics data only for as long as your account remains active with EvidentAI. You can revoke EvidentAI's API access at any time directly through your Amazon Ads Console or Seller Central user permissions. Upon formal account closure or written deletion request, we permanently purge your tokens and data from our active databases within 30 days.

6. Contact Us

If you have any questions or concerns regarding this Privacy Policy or your data, please contact our data governance team at:

Email: contact@evidentai.in
Website: https://evidentai.in